A private career school offering a massage therapy certification program and continuing education for massage therapists

The previous version of the website was professional and well designed, but it was out of date and not focused on conversions and lead generation. The site did moderately well in search engines for targeted keyword terms, so when engaged a new design and implemented conversion techniques and a mobile version of the site, the response was almost immediate. The bounce rate was reduced and the response rate climbed shortly after launch.