SEO (Search Engine Optimization)

Objective of SEO quickly explained

If a site isn’t visible, it doesn’t matter how good it is. It won’t grow your business. Make sure your site is visible to potential customers who need and are searching for you.

Search Engine Optimization, often referred to as SEO, is probably one of the most thrown around and misrepresented terms on the web in regards to Internet Marketing. Everyone wants to come up first on Google, Yahoo and Bing, but there is only room for a select few, so getting your SEO strategy correct is important. Search engines are not static, so every website needs to adapt and understand changes as they happen.

There are two ways to optimize your site more for traffic – Local SEO and Organic SEO. When both are optimized and working together, the compounding results over time can be huge and very cost effective.

Local SEO

seo1Googles emphasis on local business listings and their location on the adjacent map has only increased over the years. In fact, the first results listed on google searches under the pay-per-click Google ads are the local results. This is the A, B, C listing with a phone and address with a quick link to their website. Ranking high on these first few results can make a huge impact to your bottom line. There are over 50 factors that impact this ranking to the positive and over 25 negative factors that will bring your rankings down. Name, address, Phone (NAP info) has to be consistent throughout the web and properly displayed on your site as well.

Any inconsistencies with online directories and listings (called citations) can negatively impact this result. Givemeservice.com (GMS) will make sure that all your directories and listings are correct and at the same time continuously build up more and more of these citations so that your online maturity and authority never slows down. Some citations hold more weight than others and it is critical to know which ones and keep them accurate.

In addition, ongoing review management and increasing the amount of reviews helps give your local SEO a boost as well. GMS has proven strategies to make sure this happens on a regular basis by setting your review management project almost on auto-pilot. Our clients are constantly building their business and their online reputations.

For more details and strategies, read more about our local SEO services.

Organic SEO

There are two parts to Organic SEO – On-Site and Off-Site.

Onsite SEO:
Every site we build has Onsite SEO included in their project. It is the foundation of your sites online presence and allows Google and other search engines know who you are, what audience your site is trying to reach, and where you are located. Onsite SEO will include proper page title, meta structures, H1 tags and SCHEMA Mark up. SCHEMA Mark up or “collection of schemas” like html tags, allow google to view your site more accurately and rank it higher. In addition, pages need to be laid out in a way that utilizes search terms and phrases that are highly sought after.

Off-Site SEO:
By creating link building campaigns and other SEO driven techniques, we emphasize that continuous SEO optimized content be added and maintained on the website over time. We use the latest strategies including professionally written, content rich Blogs, and professional landing pages built specifically to convert your targeted traffic into phone calls and feedback forms that will show up in your inbox. The bottom line is increased lead generation through targeted keywords that your clients are searching for in your geographical area. We do all the keyword research and analysis for you, so that you end up ranking for the highest volume keywords. In other words, fish where there are fish biting!

The result is not not just more traffic to your website, but more targeted traffic. Traffic that is seeking your services. This equates to a higher conversion rate of website visitors to actual leads. This process, along with ongoing maintenance, is necessary for any Internet Marketing project to have ongoing success. It is critical that all these strategies are optimized and work together – so we have full time SEO experts dedicated to optimizing your results each month.

These results are then analyzed using Google Analytics and strategically adjusted to always pursue improved results through continuous improvement. We track everything and share the results with our clients so they always know they are heading in the right direction. This closed loop process repeats itself many times per year and the results are powerful.

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