Your website should be an asset to your business, a tool for revenue growth and success. Not a cost. Not a liability. An asset. Period.
If you own a business, lead generation is essential for your growth. It should also be the mission of your website. Websites that generate revenue are assets. Websites that cost you money are liabilities. Make sure your website is an asset. Make sure that the Internet Marketing Company makes this goal #1. At GMS, we take this mission very seriously.
Our web designs are not just an attempt to put a “pretty face” on your online presence. Yes, our designs are attractive, but our primary focus is to make sure they are built specifically to make a high percentage of visitors to your website become actual lead. Leads, not visitors, become customers and are what make your business grow. When a visitor actually becomes a lead, it is considered a “conversion”. If a website has thousands of visitors, but cant “convert those” visitors to leads, a business will miss out on many revenue building opportunities. Our sites are built to convert. As your leads increase, so will your sales and revenues.
Two keys to a successful web design project:
- The website has to designed and coded properly so that google and other search engines will rank it high and target customers that are looking for your service or product.
- The website has to be layed out properly to maximize conversion percentage of visitors to your website into leads.
Month after month and year after year we want these leads to increase. The President of givemeservice.com wrote an article on lead generation strategies and we maticulously continue to look for ways to increase the effectiveness of our clients websites and therefore their revenue growth. The more leads our clients receive, the happier they are with our services and the stronger our relationship becomes. Our goals are aligned creating a win-win relationship.
Custom Mobile Friendly Website
In the same fashion that our websites are built for lead generation, so are our mobile friendly websites and they are included with every Internet Marketing Project.
40-50% of searches done on the web are done on mobile devices. This includes your customers. It is absolutely critical that your business website is mobile friendly and is very easy for the visitor to connect with you. We do not simply shrink your existing site down and squeeze all your information down to an annoying level. Our custom mobile sites do not scroll from left to right (which is very difficult on mobile phones) and encourage visitors to call you or click to directions to your location (if applicable). Buttons and text need are large and easy to see. Contact information is obvious and easy to locate. Of course, the mobile site, even though it wont have the exact design of the desktop version, should be attractive and simple to navigate.
Changes to your site are automatically reflected on your mobile friendly website so that updates are realtime for optimal results.