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NJ Web Design, Local SEO, Organic SEO, and Internet Marketing supports and salutes
small business owners!

It is our firm belief that small business owners are the backbone of America. It is by their hard work, entrepreneurial spirit & and passion for what they love that our country remains strong. As the largest employer in America, the small business owner never quits or asks for guarantees. Small business owners simply get up every day and get to work! They should be applauded and honored. All they ask is the freedom to pursue their vision, their goals, and their happiness.

Message From Marvin Ellis, President of GMS

We want to help make that pursuit easier and more enjoyable. We are here to support you!

GMS Goals

Our mission is simple:

We want to help small business owners grow their businesses by creating Internet marketing projects that become lead-generating assets year after year.

Our Slogan:

“All we want is for your business to grow!” Together we both get stronger because your success is our success.

We accomplish these goals by customizing online marketing strategies and solid business techniques to reach stated goals and objectives. We want our clients to be able to focus on their business more and their marketing less. If you own a small business and would like to see it grow year after year, you may be a good fit for GMS.

We have dozens of testimonials both online and on our website and have helped hundreds of business owners over the years achieve their goals. Our relationships with our clients are precious and many of our clients have been with us for over a decade.

We are emotionally attached to our client’s results. Whether you are a small “mom and pop” business or have multiple locations and growing fast, we can help
make your journey a success!

-Marvin Ellis

GMS Founders

Marvin Ellis

President & Founder

Marvin Ellis, the 2nd of 4 children was raised in Seattle, Washington in the inner city with few opportunities. However, with the guidance of a strong mom and the ability to score touchdowns, Marvin went to school on a football scholarship where he studied computer information systems. Never one to give up, being injured on the football field didn’t stop him as he joined the Navy in 1990. Upon leaving the Navy due to a medical discharge, he was quickly recruited by EDS and was trained in material management systems and operations.

At the early age of 30, EDS and General Motors began shutting down plants in California and Marvin got a job as a logistics manager in Milipitas, California. After 2 years of excellence, he was quickly promoted to regional manager for a position on the east coast and moved his family to Freehold, New Jersey. It was this new position and all its promise that changed Marvin’s path forever. This new position only lasted 6 months for him. After hiring and training 50 employees, the company downsized and Marvin was laid off. 3000 miles away from his family, Marvin decided he would never work for someone else ever again.

It was the greatest thing that ever happened to him as in 1999 he founded and took all of his past experiences and applied them to small business owners and began providing solutions that would drive down their costs and increase their revenue. Whether it be through business networking with his other company ( or through creating comprehensive Internet Marketing Solutions that create thousands of leads per year, Marvin simply loves working with small business owners every day. It has become his passion


Ketan Bhavan

Owner & Founder

Ketan Bhavan, born in Johannesburg, South Africa during the time of oppression and apartheid. Through the guidance of a strong father who risked everything to move his family to Santa Rosa, California with fifty dollars to his name and an entrepreneurial spirit. Ketan grew up working in his father’s multiple grocery stores learning hard work, perseverance, customer services and understanding the American dream. He was the first of a large extended family to attend and graduate college at the University of Southern California, in Los Angeles, California.

He graduated college with a degree in Business Administration with emphasis in Information Systems and Operations Management. Upon graduation, he started working with General Motors/EDS and was trained in material management systems and operations. At the age of 25 was promoted with General Motors/EDS and relocated to Troy, Michigan and then to Samford, Connecticut.

In 1999, he re-connected with his best friend Marvin Ellis and invested to start This partnership helped drive the passion of entrepreneurship, customer service and the American dream. We applied this passion to small business owners and began providing solutions that would drive down their costs and increase their revenue. Whether it be through business networking with our company or through creating comprehensive Internet Marketing Solutions.

Irina LaMoriello

Owner/Partner, SEO Specialist

Irina LaMoriello, was born and raised in Uzbekistan till the age of 15, and moved to the USA in 1997. She went through lots of changes, to say the least, but she has led an amazing life and overcome many challenges! She loved math from a very early age and went to school majoring in Accounting and Economics, but of course, like most people, she didn’t end up working in that field at all and joined the GMS team in 2004 as a Sales Manager.

As the years went on, both the company and Irina dove deep into understanding Google and all the aspects of Search Engine Optimization so that GMS could better serve their clients and keep the rates of doing so at a reasonable level. Irina spent many months taking courses online and learning all there is to know about Local SEO, to make sure that we can provide the best services and solutions to customers.

The changes are constant and the learning never ends, but Irina finally found something she is truly passionate about. She trained and became an SEO Specialist in 2011 and became a GMS Partner in 2013. Aside from taking care of all the Local SEO services and Social Media setups for each of our amazing clients, Irina also takes care of web editing and managing most of the changes that clients need. She is happy to help and is always eager to hear from our clients. We are very proud of her growth and her abilities.

She believes in small businesses and loves to help them grow and succeed which makes her a perfect fit for GMS. Irina is married to an amazing man since 2007 and is the mother of 2 girls, and 1 boy and is a huge part of what we do at GMS.

Yhon Rivera

VP, Partner GMS – South American Operations

Yhon Rivera has an incredibly diverse background both culturally and professionally. The short story is that he is a former commercial pilot from Spain turned Internet marketing specialist who now lives in Colombia. The long answer would include details of these travels with various management positions with Fortune 500 companies including Uber and Cricket. With over a decade of experience in both the aviation and technical service industries, he made the decision to transition his skills as an entrepreneur and assist small business owners all over the globe. Yhon is fluent in both Spanish and English which is an invaluable skill when working with GMS America.

Through a myriad of fortunate events, Yhon met Marvin Ellis while on vacation and like Marvin, was interested in growing something for himself and his family. “If I’m going to work 60+ hours per week, I want to work for myself and help others directly.” This is the American Entrepreneurial spirit and Yhon is bringing that to Colombia. Within 2 years, his team has grown from 2 to 9 and is now turning a profit. Under his leadership, over 50 projects are now launched in 5 different countries. The exciting thing is he is just getting started. GMS Colombia ( has also recently moved to a larger new office in Medellin and the future is very bright.

In addition, Yhon not only manages the South American projects, he is an instrumental asset in GMS America and travels to the U.S. 2-3 times per year. He helped open both the offices in Colorado and California and brings many creative ideas to the table that GMS America has implemented in their processes. “Yhon is the perfect partner as his energy is contagious and his problem solving abilities are indispensable. We are lucky to have him.” – Marvin Ellis, Founder / CEO

Currently, Yhon not only manages every South American project, he knows every client by name. His dedication to helping small businesses improve their online visibility and increase sales through effective SEO strategies is beyond noteworthy. His passion for helping businesses succeed in the highly competitive online space has earned him a reputation as a trusted expert in the industry. Yhon’s dedication to staying up-to-date with the latest SEO trends and his commitment to delivering exceptional results for his clients make him a valuable asset to any business looking to improve their online presence.

GMS Expert Team

Richard Best

Google Ad Words / PPC Specialist

Meet the man who’s a master of online marketing and a dad of 6 all rolled into one! With over 20 years of experience under his belt, he’s been around the digital block a few times. In fact, he was there in the early days of Google Ads, and was dabbling in SEO before it became mainstream.

But don’t let his metrics-driven approach fool you, he’s a true creative at heart. He thinks outside the box and combines lateral thinking with his analytical skills to get the best results for his clients.

When he’s not cracking the online marketing code, you can find him getting his fix of fresh air and countryside. He’s a lover of all sports, both playing and watching, and he’s happiest when he’s keeping busy.

But above all, his family is his world. He’s a dedicated dad who knows how to juggle a busy career with the chaos of family life.

Matthew Jones

Google Ad Words / PPC Specialist

Meet our Google Ads account manager and avid surfer, based in Bali, Indonesia. With over 10 years of experience in online marketing, he brings a wealth of knowledge to the table. When he’s not optimizing Google Ads campaigns, you can find him catching waves on one of his surfboards, soaking up the sun and saltwater.

He’s also an owner of four dogs who keep him very busy. His love for the ocean is unparalleled, and he believes in living life to the fullest, both in and out of the office. With his expertise and passion, he’s sure to take your Google Ads lead generation to the next level.

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